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Keyword research is the cornerstone of any successful digital marketing strategy. By identifying the terms your ideal customers are using to search for information, you can improve your content and engage more visitors. Luckily, there's a plethora of tools available to help you execute effective keyword research, even if you're just starting out.
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* **Google Keyword Planner:** A cost-effective tool provided by Google Ads that gives you insights into search volume, competition, and related keywords.
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